Who’ exactly are your ideal customers ?
DEFINING YOUR TARGET AUDIENCE
Defining you Target Audiences
The first step in building a great marketing strategy provides the foundations by getting crystal clear on who you are selling what to. To tap into your target market, you need to get to know them…intimately!
It’s all about defining your ‘who’, that is your target audience (and it’s not female 18-65 by the way!). It needs to be way more specific than that and should consist of at least 3-4 different segments of ideal customers that have all of your different needs and wants. These segments obviously won’t account for all of your customers, but you want to define them as best you can.
We’ve developed a brainstorming workshop to help you start the process !