SEO : notre optimisation de votre site web passe par celui de son référencement. Nos professionnels, toujours au fait des dernières actualités marketing, vont déployer tout leur savoir-faire technique et créatif pour améliorer constamment le positionnement de votre page dans les résultats des moteurs de recherche. Nous ne manquons jamais d’idées pour aller toujours plus loin… et plus haut.

SEO SERVICES

Search Engine Optimisation

SEO is the way in which you increase the volume of organic traffic to your website (that is, traffic that you don’t have to pay for). This includes direct links to various pages on your website that may rank in search engines such as Google, but also includes links from other websites that are also ranking for the search terms. SEO is not just about search engines, it’s about maximising your overall web presence. 

There are three important aspects of SEO :

  1.  A great website that engages your target audience (and mr google)

  2. Strong web presence of good backlinks to your website

  3. Great content that makes you a thought leader in your field

Le voyage

Nous n’avons jamais trouvé quelqu’un pour qui nous ne pouvons pas faire mieux ! Avec plus de 17 ans d’expérience dans la croissance de nos propres entreprises, nous avons réduit la formule du succès commercial. C’est à propos de :

strategie

Stratégie

Nous vous aiderons à planifier votre voyage afin que vous soyez sur la bonne voie pour fournir les bons résultats pour votre entreprise.

analyse

Analyse

Nous naviguerons sur le chemin avec le bon suivi, la mesure, l’analyse et la stratégie.

optimisation

Optimisation

Nous optimiserons et améliorerons les résultats, générerons plus de bénéfices pour des coûts réduits et vous apporterons une croissance rapide et un succès commercial.

Stratégie & Analyse


Like any journey, you need a thorough plan on how you’re going to get to your destination. This includes using Business Intelligence data and analysis, to determine where your business is at, what gaps need to be filled, and the best strategy for your business to help you reach your goals. When it comes to SEO, our SEO Audit is a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO :

How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly :

xml sitemap – a list all of the URLs for a website that are available for crawling.

Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content.

robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.

www to non-www redirection – removes the risk of having two versions of your website and therefore risk that backlinks will point to two different locations.

This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries.  It includes things like ensuring title tags, meta descriptions and H1 tags are all updated in the backend of your website.  These are the headings and descriptions that will appear in a google search to provide a brief insight into what content is on that particular web page.

The navigation structure on your website is important as it provides internal links to every page on your site and points search engines to the most important pages (so search engines can read navigation drop down links), which also allows all pages to be indexed.  Key aspects that need reviewing are :

Custom 404 page – this is a specific page created in the style of your website to inform users that the page is no longer active and encourages them to stay on your website.

• Page not found 404 errors – occurs when the page has been removed or moved and the URL was not changed accordingly.

Speed insights – this is one of the factors Google uses to rank websites and is also important for user experience. For example, the slower the website the more likely it is to have a higher bounce rate.

With over 40% of Australian internet use being via a mobile phone, it is imperative to maintain a competitive advantage that businesses have a mobile responsive website. This should take into account :

xml sitemap – a list all of the URLs for a website that are available for crawling.

Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content.

robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.

Optimisation

By implementing SEO improvements outlined in the SEO Audit, your website will already be on track for better optimisations, however that alone is not enough to get the traction your website needs. Continual optimisations that increase the visibility of your website across a multitude of platforms is what is going to drastically improve not only your rankings but the traffic to your website. Some of the SEO strategies we recommend include :

How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly :

Websites with qualified / high volume traffic – seek links via content on highly regarded websites, such as news publications or government websites (i.e. those ending in .gov, .edu).

Business directories – list your business details on directories such as True Local.

PR/blog content – seek to author content on other websites, or have guest authors publish on your website (in the hope that they also link from their site).

In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content.  It’s all about what your target audience are searching for and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too.

It may seem obvious but having a great website is paramount.  And not just a good-looking website, but one that is optimised for SEO.  At a minimum, it should be visually appealing, easy to navigate, display clear unique selling points and call to action, have a simple user journey, be mobile responsive, be full of super relevant and helpful content and have a strong message coming through on your About Us page to really connect with your audience.  It should also be working for you by collecting leads – this is really important as it will help you develop a database of ‘qualified leads’ that you can market back to as part of your email strategy.

Scale

Now we’re getting serious.  We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along.  But what’s needed in the longer term to maintain our good positioning and outplay our competitors ?

Incorporating a long-term content plan is a good way of developing content that is aligned with your overall marketing strategy. By this we mean content that compliments your overall marketing goals and objectives – not just ad-hoc pieces as opportunity arises. By preparing a plan in advance it saves time and ensures that content is published in a timely fashion with maximum exposure.

Developing a social media strategy is an excellent way to extend your overall digital presence by helping you to be visible on relevant social media platforms. By establishing a social media presence, it also helps establish authority and influence amongst your target audience. Your social profiles are more likely to rank in search results, and your target audience may even be using the social platforms to search for products or services just like yours.Incorporating a long-term content plan is a good way of developing content that is aligned with your overall marketing strategy. By this we mean content that compliments your overall marketing goals and objectives – not just ad-hoc pieces as opportunity arises. By preparing a plan in advance it saves time and ensures that content is published in a timely fashion with maximum exposure.

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